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The objective of this design project was to choose a popular brand and create a visually compelling Annual Report document in the form of a small booklet. This project’s purpose was to extensively research the design elements of a popular brand, digest the products/media it has already produced and repurpose those same elements to create a visually compelling corporate document. Vans is a very iconic brand whose focus is on their popular skate shoe product, skateboarding and the growing community of loyal customers who have supported their lifestyle brand for years. These are the elements I drew inspiration from when designing this booklet.