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Disaster: Museum of American Tragedies is a fictional museum that showcases immersive & interactive exhibits that simulate the hostile environments of historic american tragedies. The Museum’s mission is to inform and educate the public about some of our nations most terrible disasters in the hopes that we can be better prepared for or prevent them in the future. The Disaster museum visually engages its audiences with exhibit rooms that are designed to replicate real Disaster environments similar to those of the historic event in a way that would give the audience a simulated experience of the tragedy unfolding in front of their very eyes. This brand book was created to detail all aspects of this fictional museum from the business logo to the gift shop items.